PRIVACY POLICY
Introduction
Our website
Emails, text messaging services, and other electronic messages. These are the electronic text-based interactions between you us.
Our customer service. Any communication between you and our customer service centre (e.g. phone, chatbot, email, WhatsApp etc.)
Advertising. You might interact with one of our or our partners’ advertisements on our websites and apps and we might receive and collect this information
Your interactions with us. You may give us your personal data by filling out online forms or by corresponding with us by phone, email, or otherwise. This includes personal data you provide when you:
Apply for our products;
Create an account on our website;
Subscribe to our newsletter;
Request marketing to be sent to you;
Enter a competition, promotion or survey; or give us feedback or contact us.
The types of data we collect about you
We may collect, use, store and transfer different kinds of data about you, which we have grouped together as follows:
Identity Data includes first name, last name, any previous names, username or similar identifier, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location,browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Advertising You might interact with one of our or our partners’ advertisements on our websites and apps, and we might receive and collect this information.
Data from other sources These include social media networks, market research agencies, Stitches third-party sales agents, Stitches partners, and public sources. We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
How we use your personal data
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: To the extent permitted by law, we may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests.
Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your data, and which of the bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Use | Type of data | Basis |
|---|---|---|
|
To register you as a new customer |
(a) Identity |
Performance of a contract with you
|
|
To process and deliver your order including: |
(a) Identity |
(a) Performance of a contract with you |
|
To manage our relationship with you which will include: |
(a) Identity |
(a) Performance of a contract with you |
|
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity |
(a) Performance of a contract with you |
|
To use data analytics to improve our website, products, customer relationships and experiences and to measure the effectiveness of our communications and marketing |
(a) Technical |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To send you relevant marketing communications and make personalised suggestions and recommendations to you about products that may be of interest to you based on your Profile Data |
(a) Identity |
Necessary for our legitimate interests (to carry out direct marketing, develop our products and grow our business) |
|
To carry out market research through your voluntary participation in surveys |
|
(a) Consent |
|
To comply with legal requirements and exercise or defend legal claims |
(a) Identity |
We may need to process and retain your personal data to comply with relevant legal and regulatory obligations, or for purposes of exercising and defending legal claims |
Cookies
We may send a small file to your computer when you visit our website. This will enable us to identify your computer, track your behaviour on our website and to identify your particular areas of interest so as to enhance your future visits to our website. We may use cookies to collect and store personal data and we link information stored by cookies with personal data you supply to us. Save for the use of cookies, we do not automatically log data or collect data apart from for information you specifically provide to us. You can set your computer browser to reject cookies but this may preclude your use of certain parts of this website.
Disclosures of your personal data
To the extent permitted by law, we may share your personal data where necessary with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.
Where required or permitted by law, personal data may be provided to others, such as regulators and law enforcement agencies.
We may share with government or regulatory authorities upon request to comply with any court order, law or legal process.
We may use carefully selected third parties to perform services on our behalf or to assist us with the provision of products and services to you. For example, we may engage third-party agents, distribution partners cloud service providers, IT service providers and other third parties to support and facilitate sales marketing, advertising, and communications, to personalise and optimise our service, to analyse and enhance data, and to provide legal, accounting, insurance, audit and other professional services. While providing such services, these third parties may have access to your personal data.
We may share your personal data with any member of the Stitches group, including subsidiaries, affiliates and holding companies, in order to enable you to request our products, to process your payments, understand your preferences, conclude a sale, facilitate any requests, send you information about products that may be of interest to you and conduct the other activities described in this privacy policy.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
Security measures
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
Your legal rights
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationshipIf you are subject to laws that provide you with such rights, you may have certain rights in relation to your personal data given, such as a request to access your personal data, a request to correct your personal data or to withdraw your consent where we are relaying on your consent to process your personal data.
If you wish to access any of these rights, we may ask you for additional information to confirm your identity and for security purposes, before disclosing personal data to you.
If you would like to access the below rights, you may contact us. We shall aim to comply with all requests within a reasonable time in line with applicable laws.
We will make every reasonable effort to honour your request in line with applicable laws. In the event we require additional time due to the complexity of the request, we shall promptly inform you of the same.
Contact details
If you have any questions about this privacy policy or want to exercise your privacy rights, please contact us in the following ways:
Email address: customerservice@stitches.ae
Postal address: Unit 3 & 4, Street 10, Al Quoz 1, Dubai, United Arab Emirates
Telephone number: +971 4 348 6110
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Changes to the privacy policy
This policy may change from time to time. Your continued use of our platforms after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.